José Henrique Borghi Grows from Zero to Hero

José Henrique Borghi was Born in PresidentePrudente, and he is the current coCEO and CCO associated to being the founder of the Mullen Lowe agency which is one of the Large advertising agency in Brazil, with its headquarters in Sao Paulo and Rio de Janeiro. It was created as a result of merging between Borghierh national creative intelligence and the multinational Lowe. After the corporate restructuring of the agency In July 2012, it now bears a new name, Borghi Lowe. In may 2015, Lowe and Partners joined Mullen US to form the renamed Mullen Lowe Group. Therefore, from June 2015 in Brazil, the Agency also got a new name Mullen Lowe Brazil.

José Henrique Borghi is termed to be one of the most influential persons in the agency. At his tender age, Jose reflects states that his decision making was doubt, but with the help of her sister through attending a performance at the Castro Neves Theatre the presentations there sprouted his idea and helped him choose what he wanted for his career. Jose graduated from PUC-Campinas after studying Advertising and Propaganda. His first job was in 1989 at Standart Ogilvy agency and later worked with other firms and soon opened his company from scratch with his partner Erh Ray. Afterward, they split where the business was bought by Lowe to form Borghi Lowe in2012.

In April 2017 Jose launched a campaign called AbriuSorriu, a new signature between Mullen Lowe Brasil agency and Fini of Sanchez Cano a Spanish group. The program is intended to create more fun among their customer by increasing surprise goods any time one opens a bullet pack. Jose outlines that for one to start a business, he has to consider various factors such as disrupting economy thus you should be ready to adopt to new trends in the economy to avoid failure of brands. It earns Jose to be a marathon runner who persists even in diverse conditions.

 

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