JHSF, the Risk Taker

About JHSF

JHSF is a real estate firm that was founded back in 1972. With the hard work and determination of the managers, the company has risen to be a market leader in Brazil. The main activities at JHSF revolve around residential and commercial markets acquisition, development and management. Mainly the firm develops international executive airports, hotels, and shopping centers. The company is also involved in the share market as its shares have been traded on NorvoMercado and FBovespa for a decade.

Trends

JHSF capitalizes on the identification of new opportunities in the Brazilian high-end market. It then devises ways of responding strategically to the opportunities. The management weighs the risks against the benefits and many times ends up taking the chances. Many reports show that JHSF takes risks that the ordinary investor would avoid. In response to this, the management says that it is only in taking risks that a venture can become profitable. They say that if a loss occurs, the management should learn from it. The daring aspect helps JHSF be a pioneer in most of the types of projects it undertakes. The above helps it reap huge profits from new markets and ventures.

Locations and Enterprises

The company operations are mainly in capitals such as Sao Paolo, Manaus, and Salvador. JHSF mainly deals with four kinds of ventures: executive airports, restaurants, malls, and hotels.

Achievements

JHSF has several accomplishments as it has integrated urban development Catarina as part of its projects. The first part of the above was the construction of Catarina fashion outlet and Executive airport. The project also entailed the development of high-class hotels in the high-income area of Brazil. JHSF as well owns Vitra building, which was drawn by Daniel Libeskinf. North American Architects rated the construction among the best 3 in the entire world. The Vitra project has also completed other 34 buildings, which are all state of the art developments.

Sustainability is a core value at JHSF as the company considers the environment and the living things. It ensures that all projects are constructed with utmost care and protection. CidadeJardim Corporate Center holds an AQUA Certificate for its environmental friendliness.

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