The luxury lingerie and sensuality store Honey Birdette has recently unveiled impressive and ambitious plans to expand on its first decade of success that has led to the Australian based company seeking a greater presence in both the U.K. and U.S. The growing success of the Honey Birdette brand has inspired the company to reach for a growing presence across the world, which includes the development of a dedicated North American Online sales platform and a number of new physical locations established throughout the U.K.
Honey Birdette began 2016 with the opening of a flagship store in London’s luxury neighborhood, Covent Garden, the first Honey Birdette store in the U.K. was quickly followed by a further two stores opened in the U.K. in the same year; these three stores will soon be joined by a further 37 to take the total of U.K. brick and mortar locations to an impressive 40. This U.K. based expansion will be followed by the launch of the first Honey Birdette Online sales platform dedicated to North American customers designed to make sales and returns as easy as possible.
Established by Eloise Monaghan in 2006, Honey Birdette was created to become a lifestyle and aspirational brand from its base in Brisbane, Australia that was launched based on an idea from founder Eloise Monaghan. The founder and creative driving force behind the brand cites a meeting with Australian billionaire retailer Brett Blundy as changing the direction of her business in 2009.
The story behind the growth of Honey Birdette comes from Eloise Monaghan and her former business partner feeling the adult stores they visited to find a hen party present for a friend and decided the options available were not serving women well enough and began planning their own Honey Birdette luxury lingerie company.