JHSF, the Risk Taker

About JHSF

JHSF is a real estate firm that was founded back in 1972. With the hard work and determination of the managers, the company has risen to be a market leader in Brazil. The main activities at JHSF revolve around residential and commercial markets acquisition, development and management. Mainly the firm develops international executive airports, hotels, and shopping centers. The company is also involved in the share market as its shares have been traded on NorvoMercado and FBovespa for a decade.

Trends

JHSF capitalizes on the identification of new opportunities in the Brazilian high-end market. It then devises ways of responding strategically to the opportunities. The management weighs the risks against the benefits and many times ends up taking the chances. Many reports show that JHSF takes risks that the ordinary investor would avoid. In response to this, the management says that it is only in taking risks that a venture can become profitable. They say that if a loss occurs, the management should learn from it. The daring aspect helps JHSF be a pioneer in most of the types of projects it undertakes. The above helps it reap huge profits from new markets and ventures.

Locations and Enterprises

The company operations are mainly in capitals such as Sao Paolo, Manaus, and Salvador. JHSF mainly deals with four kinds of ventures: executive airports, restaurants, malls, and hotels.

Achievements

JHSF has several accomplishments as it has integrated urban development Catarina as part of its projects. The first part of the above was the construction of Catarina fashion outlet and Executive airport. The project also entailed the development of high-class hotels in the high-income area of Brazil. JHSF as well owns Vitra building, which was drawn by Daniel Libeskinf. North American Architects rated the construction among the best 3 in the entire world. The Vitra project has also completed other 34 buildings, which are all state of the art developments.

Sustainability is a core value at JHSF as the company considers the environment and the living things. It ensures that all projects are constructed with utmost care and protection. CidadeJardim Corporate Center holds an AQUA Certificate for its environmental friendliness.

The Success and Positions of José Auriemo Neto

José Auriemo Neto is a Brazilian Executive. JHSF Participacoes SA refers to a real estate firm with its primary objective being in line with the establishment of commercial as well as the private assets around within the Brazilian boundaries. José Auriemo Neto currently works as both the chairman as well as the chief executive officer at the company.

Alongside oversight regarding the demand for the brand in office buildings, hotels as well as public establishments, he also directs the collections far-reaching shopping and retail assortment. This is in line with the great Cidade Jardim shopping complex found in Säo Paulo. There is also an inclusion of the Bela Vista in Salvador, the Metrô Tucuruv, as well as the Ponta Negra shopping center located in Manaus. This is in addition to other two establishments found in the district of Sao Paulo region which is presently under construction in acknowledgment of the Brazilian’s economic market that is on the rise.

In the year 2009, he was able to oversee the team’s initial investment into retail. This was seen through the signing of exemplary partnership covenants with others. They included Jimmy Choo. Pucci, and Hermes. This supplemented the inauguration of the first wholesale outlet of the luxury brands. The Cidade Jardim shopping complex was owned by the JHSF. The group successfully safeguarded a partnership with Valentino in the year 2012. This facilitated the inauguration of the first Valentino as well as the R.E.D. Valentino stores located in Brazil.

Auriemo Neto started working for the JHSF in the year 1993. This was just after graduating from the Fundação Armando Álvares Penteado (FAAP) University. The University is located in Sao Paulo. In the course of the year 1997, the up-and-coming administration established the department of the team’s services through the creation of the parking allocation management firm. The company is referred to as Parkbem.

Succeeding the prosperity of the services department which happened in the year 1998, Auriemo Neto safeguarded the privileges to progress the team’s initial shopping purpose, the Shopping Santa Cruz that served to oversee the prosperous establishment of its own. It is important to note that Auriemo Neto has done a lot before his success.

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