Lime Crime CEO Doe Deere started her business in her home where she created makeup products by hand, and she continued the business by expanding to become a sales empire online. She has chosen to highlight what female business owners are capable of, and this article talks about what she does to empower women. Strong women do much more than make deals, and Doe is a testament to the power of a product.
#1: Lime Crime Is A Smash Hit
Lime Crime is a smash hit online where women are purchasing the brand by the thousands. There are incredibly-bright colors in the palette that appeal to a certain kind of style, and the brand has been certified as vegan. Doe prefers to make the brand accessible to several different kinds of women, and it is important for women to search the Lime Crime site when they have run out of options, or the other major Lime Crime dealers like Amazon.
#2: Bold Hair Colors
Doe keeps her hair a bright shade that is not natural, and she makes quite a statement with her hair every day. The brand offers hair dye that helps women make big statements, and part of her power is that she allows women to be as expressive as they like. A strong woman in business or in life is expressing herself in any way she chooses at any time without reservation.
#3: Innovative Business Decisions
There are quite a few innovative business decisions that have been made in the past, and Doe chose to sell online exclusively. Her online store is one of the most popular on the Internet, and she has created a brand women need not visit in a store.
Doe Deere has created a brand any woman can wear to be different, and that difference is a part of her strength. And join the conversation on Tumblr, where Lime Crime heads up a huge fan community.