José Henrique Borghi Grows from Zero to Hero

José Henrique Borghi was Born in PresidentePrudente, and he is the current coCEO and CCO associated to being the founder of the Mullen Lowe agency which is one of the Large advertising agency in Brazil, with its headquarters in Sao Paulo and Rio de Janeiro. It was created as a result of merging between Borghierh national creative intelligence and the multinational Lowe. After the corporate restructuring of the agency In July 2012, it now bears a new name, Borghi Lowe. In may 2015, Lowe and Partners joined Mullen US to form the renamed Mullen Lowe Group. Therefore, from June 2015 in Brazil, the Agency also got a new name Mullen Lowe Brazil.

José Henrique Borghi is termed to be one of the most influential persons in the agency. At his tender age, Jose reflects states that his decision making was doubt, but with the help of her sister through attending a performance at the Castro Neves Theatre the presentations there sprouted his idea and helped him choose what he wanted for his career. Jose graduated from PUC-Campinas after studying Advertising and Propaganda. His first job was in 1989 at Standart Ogilvy agency and later worked with other firms and soon opened his company from scratch with his partner Erh Ray. Afterward, they split where the business was bought by Lowe to form Borghi Lowe in2012.

In April 2017 Jose launched a campaign called AbriuSorriu, a new signature between Mullen Lowe Brasil agency and Fini of Sanchez Cano a Spanish group. The program is intended to create more fun among their customer by increasing surprise goods any time one opens a bullet pack. Jose outlines that for one to start a business, he has to consider various factors such as disrupting economy thus you should be ready to adopt to new trends in the economy to avoid failure of brands. It earns Jose to be a marathon runner who persists even in diverse conditions.

 

Jose BorghiAnd His Advertising Business

Jose Borghi is the leader of Mullen Lowe Advertising, and he has built a large company that has offices all over the world. He believes in helping businesses ensure that they are advertised well, and he wants to see his company reach as many different companies outside of South America reap the benefits of his company. This article explains how Jose and his staff are ensuring that all businesses around the world are given better advertising options.

#1: What Is Mullen Lowe?

Mullen Lowe is the result of a merger of advertising companies in South America who are offering services to companies around the region. They have set up a number of different advertising options for their customers, and they have offices sprinkled around the world that are helpful to local clients. Anyone who has questions about advertising may contact the company at any time.

#2: How Far Does The Company Reach?

Mullen Lowe has spread around the world, and Jose believes that he may reach quite a few people using the services that he offers. There are many skilled staff members on his team who will help clients with advertising, and someone who has concerns about their campaign in an overseas market may trust Mullen Lowe.

#3: Their Trusted Services

The trusted services from Mullen Lowe are known around the world as some of the best that anyone may purchase. The company will allow clients to keep them on retainer, and they will update or upgrade their advertising at any time. Someone who wishes to choose a solid company may use Mullen Lowe for help.There are quite a few people who will benefit from the services at Mullen Lowe, and they may trust the business sense of Jose Borghi. CEO Jose Borghi and his staff have built one of the most-influential advertising firms in the world.

Jose Borghi : CEO of Mullen Lowe, Brazil’s Leading Advertising Agency

José Borghi of Mullen Lowe Brasil

Jose Borghi is an award-winning Brazilian advertisement guru. Since junior high, he know that this was the path that he wanted to pursue. He knew that it would not be all rosy but that with hard work, he would get to where he wanted. His sister was instrumental in his career path determination. She knew that taking Borghi to a cinema for the Lions award-winning ads, would surely be a path-shaper.

Education and Career

Having been born in Presidente Prudente, Borghi studied in this town for most of his early years. By the time he was completing junior high, he already knew what career he wanted to undertake. He was later admitted to the Pontifical Catholic University (PUC), based in Campinas, Sao Paulo state.

On graduating, he landed his very first job at Standard Ogilvy. He was employed as a long term Copywriter. After years of serving in this renowned marketing company, he was tapped by other reputable companies in the industry. He had the opportunity to grow skills in companies such as DM9 and Talent. Through his employee work life, he got the opportunity to work with big clients such as Unilever, American Express and Asian Motors.

When he though he had acquired the necessary skills, he quit his job and began his own company. Together with Erh Ray, they began BorghiErh. This company has grown to be Mullen Lowe, a beast in the industry.

Borghi’s story is one of persistence and hard work. In his various interviews on how he started Mullen Lowe, Borghi says that they had to start from the scratch. Skills and experience was all they had, and from there, they built a foundation for this advertising giant.

Awards

Jose Borghi has won so many awards, courtesy of being a prolific advertiser and his firm Mullen Lowe. He has 10 awards from Clio, 13 Lioness from Cannes, 11 awards from the New York Festival, 7 London festival awards and from Abril Awards. In the ear 1999, he got an award from Archives Magazine for being the most awarded copywriter.